When you rest, you rust. This could also apply to the strategy of getting members into new vehicles. The needs of members during their vehicle buying journey continues to change. What worked a few years ago to get members to obtain auto loans, is most likely not doing the job today. The same tired old approach is rusty at best. It’s time to put a fresh face on engagement efforts. Being part of the solution for members to purchase a new vehicle from start to finish, will require the credit union to be there, for the member, at each step.
Understanding member satisfaction will help your credit union monitor performance. By conducting research on a regular basis, your internal team can create better ways to strategize and eliminate guess work when it comes to delivering what members are looking for.
It can seem overwhelming to market to members, but it doesn’t have to be! Here are some easy to deploy programs every marketer should be running with:
3 years, 10 months ago
By: Robert O'Hara, VP Strategic Alliances, GrooveCar & CU Xpress Lease
Let’s face it, we are all engrossed in our mobile devices, add video and our interest levels soar. We are now entering a “video first” world, meaning we are creating a world that does not include a lot of reading, instead it’s all about watching. According to Facebook, businesses are shifting to using video to lead their marketing efforts.