Credit Union Partners
Our customizable auto-buying platform enhances our partners' ability to secure loans while offering the value and guidance their members seek.
"We have seen an increase of 31% of financing for members' auto loans since the program started"
__________________Chief Lending Officer
"GrooveCar made the process of researching and purchasing a new or used car easier for our members"
__________________VP of Retail, Lending & ServicingUnited Nations FCU$5.1 Billion Assets
"Allows us to engage our members, build relationships with local dealers and serve our members with an important service they need"
__________________Director of Marketing
"An important part of our auto loan growth strategy"
__________________Chief Operations Officer
“If your auto loan growth strategy is like most credit unions‘ nationwide, it is primarily centered around capturing loans at the point of sale with an indirect platform while incorporating the same marketing strategy as the one implemented for the past 10 years,” said Robert O‘Hara, vice president of strategic alliances at GrooveCar. “Why continue implementing the same strategy year over year to hopefully hit your target, which inevitably misses because you did nothing new? The best approach, in my opinion, is to use available budget funds on engagement and messaging programs, especially if you want to connect with Millennials.”