Loan Growth • Lead Gen Leasing Solutions

Credit Union Partners

4 Million+

Members Served

$7 Billion+

Loans Funded


The leading full-service auto lending solution for credit unions since 1999.

GrooveCar Direct

Our customizable auto-buying platform enhances our partners' ability to secure loans while offering the value and guidance their members seek.

CU Xpress Lease

The nation's premier auto lease program with a portfolio in excess of $4 billion and 105,000 leases.

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6 Steps To Boost Auto Loans

CUs should conduct marketing that “engages” consumers, particularly Millennials.

“If your auto loan growth strategy is like most credit unions‘ nationwide, it is primarily centered around capturing loans at the point of sale with an indirect platform while incorporating the same marketing strategy as the one implemented for the past 10 years,” said Robert O‘Hara, vice president of strategic alliances at GrooveCar. “Why continue implementing the same strategy year over year to hopefully hit your target, which inevitably misses because you did nothing new? The best approach, in my opinion, is to use available budget funds on engagement and messaging programs, especially if you want to connect with Millennials.”

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