- Collegedale Credit Union (Collegedale, TN)promotes the auto buying resource during the HOLD message, where it discusses all the great features members should be aware of.
By Robert O’Hara, Vice President of Strategic Alliance, GrooveCar, a Fusion dbaRead more
Did you know car buyers spend 59% of their time dedicated to shopping online during their journey for a new vehicle? That’s a lot of time online. How are you capturing their interest during this time? Your auto buying resource is working, even when your credit union is not open. The peak time for auto buyers to research online is 8PM. It’s comforting to know while your members are shopping, the auto buying platform is collecting leads and interacting with members through the various onsite tools. How are you helping to drive member interest to your resource? It’s important because there are so many choices on the internet, make sure members know about your resource. This is a great way to increase member satisfaction while growing credit union portfolios.Read more
As new trends emerge, which ones will help you garner the attention of members?Read more
When you rest, you rust. This could also apply to the strategy of getting members into new vehicles. The needs of members during their vehicle buying journey continues to change. What worked a few years ago to get members to obtain auto loans, is most likely not doing the job today. The same tired old approach is rusty at best. It’s time to put a fresh face on engagement efforts. Being part of the solution for members to purchase a new vehicle from start to finish, will require the credit union to be there, for the member, at each step.Read more