Dedicated Email vs Newsletter
4 years ago
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Categories:
Blog
Email remains one of the most important and effective forms of communication for a credit union. Maintaining communication with your clients and customers is necessary. Needless to say, your email contact list is one of your greatest possible assets when attracting members (or prospective members) towards financial products your institution can offer. In the world of mass email blasts, there are two basic types: First, there are dedicated email blasts, where the entire email focuses on a single promotion or call to action. Then on the other side of the coin, there are newsletter style email blasts. These are communications (usually regularly scheduled) in which the entire email highlights multiple items or calls to action.
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