The Credit Union's Two Most Important Assets

The two most important assets of a relationship between a credit union and their members are trust and education. The member must trust the credit union, or else why would they have an account in the first place? The credit union should reciprocate and build off that trust with high quality educational tools. Teaching the member about financial services and being a valuable resource for the member is a surefire way to keep that trust strong.

Read more

The Misconception of Member Interest

Credit unions and the people who work for them often get excited about the diverse financial products they have to offer their communities. We constantly see newspaper spreads and hear radio commercials advertising the local credit union’s promotional deals; “Memorial Day Rate Special!” or maybe, “.25% off auto loan rate!”

Read more

Dedicated Email vs Newsletter

Email remains one of the most important and effective forms of communication for a credit union. Maintaining communication with your clients and customers is necessary. Needless to say, your email contact list is one of your greatest possible assets when attracting members (or prospective members) towards financial products your institution can offer. In the world of mass email blasts, there are two basic types: First, there are dedicated email blasts, where the entire email focuses on a single promotion or call to action. Then on the other side of the coin, there are newsletter style email blasts. These are communications (usually regularly scheduled) in which the entire email highlights multiple items or calls to action.

Read more

What Yanny and Laurel Says About Credit Union Messaging

I’m sure that you’ve heard the viral debate about Yanny and Laurel. If you haven’t, then quickly Google it. This short audio clip has exploded over the past week or so and has completely puzzled the world. What did you hear? Yanny or Laurel?

Read more

Serving the Community with Sales Events in April

By Eric Budzinski, AVP GrooveCar, Powered by Fusion

Read more
Move To Top