Vehicle buying platform customized for to over 356,000 members
Over 420,000 new credit union members added to program in Q4
Let’s address the big question when it comes to online auto buying: should your credit union provide a resource that is a sales tool or educational resource? What are the differences between the two approaches? First, let’s look at members’ online habits when they are shopping and researching vehicles. The average consumer spends 14 hours over 4 months researching their vehicle, with or without you. Just type into Google, online auto buying and watch the options unfold. How is your credit union going to stand out and engage this market? It’s a huge world with a vast amount of content and resources, along with many competitors that are fighting for their attention. The goal is to get them focused on what your offerings are at the beginning of the search phase rather than in the final stage. The challenge most credit unions have, when trying to engage their members early on; is they lack relevant content along with a real-time delivery channel that satisfies their members wants and needs. The question is, how do you tackle this issue?
BROOKLYN, N.Y.–Bay Ridge FCU here said it has selected GrooveCar’s online platform to give itsmembers the ability to finance their loan directly at the dealership while researching and shopping for new and pre-owned vehicles.
Read moreNow is the time to review strategies for growth. What worked, and what didn’t, as we approach 2018. What will serve members with what they want? How does all of this benefit the member and the credit union? What’s the big picture?
