Credit Unions, Stop Promoting Rates Only!
Stop relying on rates and rates alone to drive auto loan growth. It’s a big world out there so make the message clear for members: The fast track to driving a vehicle is through you. Sound simple enough? It can be. However, as much as members love and want to do business with you, the competition and barrage of messaging from banks to auto dealers is hard to ignore. Cutting through the communications clutter to do battle for your member’s business, is a contest you must be ready to win.
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