Over 420,000 new credit union members added to program in Q4
Let’s address the big question when it comes to online auto buying: should your credit union provide a resource that is a sales tool or educational resource? What are the differences between the two approaches? First, let’s look at members’ online habits when they are shopping and researching vehicles. The average consumer spends 14 hours over 4 months researching their vehicle, with or without you. Just type into Google, online auto buying and watch the options unfold. How is your credit union going to stand out and engage this market? It’s a huge world with a vast amount of content and resources, along with many competitors that are fighting for their attention. The goal is to get them focused on what your offerings are at the beginning of the search phase rather than in the final stage. The challenge most credit unions have, when trying to engage their members early on; is they lack relevant content along with a real-time delivery channel that satisfies their members wants and needs. The question is, how do you tackle this issue?
BROOKLYN, N.Y.–Bay Ridge FCU here said it has selected GrooveCar’s online platform to give itsmembers the ability to finance their loan directly at the dealership while researching and shopping for new and pre-owned vehicles.
Read moreNow is the time to review strategies for growth. What worked, and what didn’t, as we approach 2018. What will serve members with what they want? How does all of this benefit the member and the credit union? What’s the big picture?
While there are many avenues to capturing auto loan growth, one of the best places to look for expansion is an indirect auto lending program. This channel can produce major results for credit unions looking to drive auto loan growth. One of the benefits of an indirect program is it will help the credit union reach new levels of success. Keep in mind credit union indirect auto loans reached a new high of $282.9 billion in the second quarter of 2016, according to Callahan & Associates, up 14% over year-to-date 2015. Indirect loans financed through credit unions accounted for nearly 54% of total auto loans as of June 30, 2016, up 3% from mid-year 2015. These are impressive numbers and represent a 3% increase over the previous year. Are these numbers enough to motivate greater engagement when it comes to indirect lending? It should.
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