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GrooveCar Demonstrates Online Auto Buying Practices at NYCUA Conference

Annual meeting is a time to reconnect and recharge with Credit Unions!

GrooveCar, the nation’s leading auto resource for credit unions, will be attending the New York Credit Union Association’s Annual Meeting & Convention, in Saratoga Springs, New York, from June 7-10, 2018. Showcasing the newly enhanced auto resource for credit union members at booth #49. “We are excited to demonstrate some of the new features and updates that have been rolled out for 2018. This includes the Kelley Blue Book® Price Advisor tool, new to the resource since April,” states Robert O’Hara, Director of Business Development, GrooveCar.

The NYCUA Annual Meeting & Convention always provides an opportunity to meet with credit unions. This year GrooveCar will be demonstrating new features while discussing best practices for member engagement and auto loan growth. “Lead generation is a hot topic when it comes to auto loan growth, we are encouraging credit unions to stop by and discuss how our services, in addition to the platform, can bring about more business,” explains O’Hara. The site has built-in lead generation tools members engage with while delivering a lead to the credit union. During the process credit unions can reach out and engage with the member. Automated leads are delivered through such features as the Kelley Blue Book Price Advisor tool, Free Carfax reports, payment calculators, pre-owned vehicle valuations, saved searches, and build-a-car. “Our top priority is to make sure your credit union is informed of your members’ car buying activities and that your CU remains relevant every step of the way,” says O’Hara.

While the resource opens the door to more engagement and growth, there are other services GrooveCar offers, that a credit union may not be aware of. To complement the platform, GrooveCar provides marketing tools and branding products for credit unions to communicate with members. Success with the program is experienced at greater levels when credit unions take advantage of all the tools available to them. For instance, marketing support services, for messaging with members, is achieved through the library of digital collateral materials. GrooveCar has developed branded materials such as social media posts, promotional videos, posters, banners and more for credit unions to use. Utilizing these materials works to benefit the credit union’s reach and is one of the reasons traffic to partner credit union sites is up, year after year.

The GrooveCar direct program works with credit unions of all sizes, regardless of location, throughout the U.S. The resource delivers all the tools needed to engage with members throughout the research and purchase cycle of car buying. GrooveCar delivers a seamless program to its credit union partners that can be up and running within a week. All details are taken care of by GrooveCar. It’s a matter of a few clicks and the platform is live and serving members.