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GrooveCar Direct Introduces Redesigned Auto Shopping Website!

New design elements provide a seamless auto shopping experience

GrooveCar Direct, the nation’s leading resource for online auto research and shopping, is excited to announce the redesign of the homepage for its credit union partners. The new design, found at, streamlines the auto shopping process for its members by providing a modern and more user-friendly platform. This focus on a more robust and positive user experience follows the successful June redesign of its corporate website

Under this new design, the focus has shifted to the initial car search, making it easier to find a new or used vehicle amongst over 4 million vehicles in inventory. The revised website includes two remarkable new features:

    • Search by Payment Calculator – This tool allows the user to search for a new or used vehicle by the desired monthly payment. Keeping in line with providing a positive experience, the user can simply use the interactive slider to choose the desired payment amount, select new or used, any down payment, and the calculator will search to find vehicles within that approximate range.
    • Homepage Icons – These provide a more efficient way for users to interact with all of the features of the site. It allows members to easily see and utilize additional sections of the auto shopping site, including the refinance calculator, vehicle comparison feature, and dealer locator.

GrooveCar Direct continually strives to improve for the benefit of its users, credit union partners, and their members. Consistent with this belief, we feel it is important to incorporate trends in user experience, user interaction, and modern web design. We believe this new site adheres to that approach and the feedback from our credit union partners has validated that. By all accounts, the new process is easy to use and intuitive. It provides greater interactivity, an enhanced user experience, a simplified interface and a streamlined search function.

As cited in: CU Insight