137,305 New Members Now Access Online Vehicle Buying Program and Suite of Services
GrooveCar Direct, the nation's leading online auto loan growth partner for credit unions announces 17 new partners have joined the program in Q2 2018. As members continue to perform daily tasks from the palm of their hand while on their phones, or in front of their computers, credit unions find the online buying program a perfect complement to meet members' needs. Members now spend over 46 percent of their time researching online (1) with third-party sites most used by 78 percent of car shoppers (2). These statistics, along with the delivering of loan growth results to partners, fuels the program's popularity. Credit unions are eager to find new ways to remain relevant with members during the vehicle buying process, the GrooveCar Direct program accomplishes this. The research and buying trends demonstrate that the need to be online, has never been stronger.
Empowering members with online auto buying and going beyond rate
4 years ago
Looking for new ways to distribute your credit union’s information to members? Your credit union has a tremendous knowledge base to share with members, from mortgage information and auto loans, to great financial services. Members should be taking advantage of all these offerings. What’s the best way to push that information out to them?
When it comes to auto loan promotions, credit unions can no longer turn to the same annual marketing strategy, claims one expert.