18 New Partners Join GrooveCar Direct Program in Q1 2018

Over 450,000 new credit union members are being serviced with online auto buying tools!
GrooveCar announces 18 new credit union partners have joined the GrooveCar Direct online vehicle buying program in Q1 2018. The program promotes engagement with members during the journey for a new or pre-owned vehicle while harnessing the auto buying power within the credit union's community. As an auto loan growth strategy tool, GrooveCar Direct checks off all the boxes. "With consumer confidence running high and strong economic growth predicted for 2018, these market indicators should bode well for credit union auto loan growth," states Robert O'Hara, Vice President of Strategic Alliances, GrooveCar.
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GrooveCar's April Auto Sales Event is on!

Annual April promotion for New York region credit unions starts April 20th
GrooveCar, the nation's leading auto buying resource, is running its annual April Auto Sales Event starting on April 20th through April 30th. This is a great opportunity for credit union members to get the very best deal on a vehicle through their credit union and participating dealerships. Credit unions in the New York region publicize the event to over 1 million members with the message of savings on their next vehicle purchase. "This is a wonderful annual event that credit unions, members and participating dealers look forward to. This event is all about creating more sales volume and getting members into vehicles," states Frank Rinaudo, Senior Vice President, GrooveCar.
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Reaching your hispanic members for strategic auto loan growth

What is your credit union’s strategy for continued growth? Has your credit union looked at providing greater engagement with the Hispanic members within the community? Now is a great time to review ways to embrace new members. Why not position your credit union to increase service to this vastly under-served membership? Reviewing the buying power and growth potential of this segment, may just be the call-to-action your credit union needs to take that next step.

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GrooveCar Direct announces collaboration with Kelley Blue Book

The buying journey for members just got better with Kelley Blue Book’s Price Advisor tool

HAUPPAUGE, NY (April 5, 2018) — GrooveCar, a Fusion dba, announced a new collaboration with Kelley Blue Book to bring credit union members the Kelley Blue Book® Price Advisor tool. Now available on the GrooveCar platform, this feature helps vehicle shoppers understand what they should pay for a new or used vehicle. Members of all ages are looking for information on how to best finance a vehicle, while learning about vehicle pricing, makes and models, along with Kelley Blue Book® Trade-In Values for their current car. With GrooveCar, new features like Kelley Blue Book’s Price Advisor tool help members benefit from a site designed to meet their needs, loaded with popular content to help them conduct these activities online, while providing leads to the credit unions.

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Credit Unions, Stop Promoting Rates Only!

Stop relying on rates and rates alone to drive auto loan growth. It’s a big world out there so make the message clear for members: The fast track to driving a vehicle is through you. Sound simple enough? It can be. However, as much as members love and want to do business with you, the competition and barrage of messaging from banks to auto dealers is hard to ignore. Cutting through the communications clutter to do battle for your member’s business, is a contest you must be ready to win.

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