Top 5 reasons an online auto buying resource is not a want, but a need!

Credit unions are in a unique position to be of service to members online and through traditional branch locations. It’s an enviable position to have both forms of commerce able to support the overall business goals.  How important is it to have a strong online presence, to compliment your face-to-face service offerings? Very. From creating a brand following and supporting credit union product offerings, to simply captivating that member who will never physically enter your credit union, an online presence is vital for sustained growth. 

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Top 5 reasons an online auto buying resource is not a want, but a need!

Credit unions are in a unique position to be of service to members online and through traditional branch locations. It’s an enviable position to have both forms of commerce able to support the overall business goals.  How important is it to have a strong online presence, to compliment your face-to-face service offerings? Very. From creating a brand following and supporting credit union product offerings, to simply captivating that member who will never physically enter your credit union, an online presence is vital for sustained growth. 

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Tinker Federal Credit Union Partners with GrooveCar

Vehicle buying platform customized for to over 356,000 members

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GrooveCar Welcomes 17 New Partners in Q4 2017

Over 420,000 new credit union members added to program in Q4

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Should online car buying be educational or a sales tool?

Let’s address the big question when it comes to online auto buying: should your credit union provide a resource that is a sales tool or educational resource? What are the differences between the two approaches? First, let’s look at members’ online habits when they are shopping and researching vehicles. The average consumer spends 14 hours over 4 months researching their vehicle, with or without you. Just type into Google, online auto buying and watch the options unfold. How is your credit union going to stand out and engage this market? It’s a huge world with a vast amount of content and resources, along with many competitors that are fighting for their attention. The goal is to get them focused on what your offerings are at the beginning of the search phase rather than in the final stage. The challenge most credit unions have, when trying to engage their members early on; is they lack relevant content along with a real-time delivery channel that satisfies their members wants and needs. The question is, how do you tackle this issue? 

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