When it comes to auto loan promotions, credit unions can no longer turn to the same annual marketing strategy, claims one expert.
2 years, 4 months ago
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Reaching members with analytics that's driving business and engagement
GrooveCar, the nation's leading auto buying resource for credit unions, has released performance analytics for its online auto buying platform. The newly compiled numbers demonstrate a rise in online engagement and participation year-over-year (YoY), by members. GrooveCar now reaches over 4.3 million members, this is an increase of 58 percent over the previous year. "These numbers are important as they tell a story of growth among the credit union community. The shift to online car buying is happening before our eyes. Members depend on the information provided by their trusted credit union to make important financial decisions," states Eric Budzinski, AVP, GrooveCar.