5 things your credit union needs to know about entering the auto leasing market

by FRANK RINAUDO, GROOVECAR

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GrooveCar Online Engagement Increases for Partner Credit Unions

Reaching members with analytics that's driving business and engagement
GrooveCar, the nation's leading auto buying resource for credit unions, has released performance analytics for its online auto buying platform. The newly compiled numbers demonstrate a rise in online engagement and participation year-over-year (YoY), by members. GrooveCar now reaches over 4.3 million members, this is an increase of 58 percent over the previous year. "These numbers are important as they tell a story of growth among the credit union community. The shift to online car buying is happening before our eyes. Members depend on the information provided by their trusted credit union to make important financial decisions," states Eric Budzinski, AVP, GrooveCar.
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18 New Partners Join GrooveCar Direct Program in Q1 2018

Over 450,000 new credit union members are being serviced with online auto buying tools!
GrooveCar announces 18 new credit union partners have joined the GrooveCar Direct online vehicle buying program in Q1 2018. The program promotes engagement with members during the journey for a new or pre-owned vehicle while harnessing the auto buying power within the credit union's community. As an auto loan growth strategy tool, GrooveCar Direct checks off all the boxes. "With consumer confidence running high and strong economic growth predicted for 2018, these market indicators should bode well for credit union auto loan growth," states Robert O'Hara, Vice President of Strategic Alliances, GrooveCar.
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GrooveCar's April Auto Sales Event is on!

Annual April promotion for New York region credit unions starts April 20th
GrooveCar, the nation's leading auto buying resource, is running its annual April Auto Sales Event starting on April 20th through April 30th. This is a great opportunity for credit union members to get the very best deal on a vehicle through their credit union and participating dealerships. Credit unions in the New York region publicize the event to over 1 million members with the message of savings on their next vehicle purchase. "This is a wonderful annual event that credit unions, members and participating dealers look forward to. This event is all about creating more sales volume and getting members into vehicles," states Frank Rinaudo, Senior Vice President, GrooveCar.
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Reaching your hispanic members for strategic auto loan growth

What is your credit union’s strategy for continued growth? Has your credit union looked at providing greater engagement with the Hispanic members within the community? Now is a great time to review ways to embrace new members. Why not position your credit union to increase service to this vastly under-served membership? Reviewing the buying power and growth potential of this segment, may just be the call-to-action your credit union needs to take that next step.

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