GrooveCar Direct Continues to Grow in 2018

HAUPPAUGE, N.Y. – GrooveCar Direct, the nation's leading platform for credit union member engagement and direct auto loan growth, announced that 2018 was another year of significant growth as it surpassed 300 credit union clients across 36 states.  The program welcomed 65 new credit unions in 2018, a 33% YOY increase in credit union clients.  New credit union partners had a combined asset size of $12 billion, an average asset size of $186 million each.  They also contributed an additional 1.1 million members to the program, an average membership of 17,850 members.

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CU Xpress Lease Sees Record Growth in 2018

Hauppauge, NY– CU Xpress Lease, the nation’s top performing vehicle lease program for credit unions, has announced that 2018 represented another record year as volume reached $707 million, a 45% YOY increase. This increase in volume was driven by the 19,384 leases originated in 2018, a 41% increase compared to 2017.

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GrooveCar Direct Partners with 15 New Credit Unions in Q4 2018

GrooveCar Direct, the nation's leading online auto loan growth partner for credit unions, announces 15 new program partners in Q4 2018. Joining the program in Q4 2018 are:

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GrooveCar Direct introduces redesigned auto shopping website!

New design elements provide a seamless auto shopping experience

GrooveCar Direct, the nation’s leading resource for online auto research and shopping, is excited to announce the redesign of the homepage for its credit union partners. The new design, found at www.groovecar.com, streamlines the auto shopping process for its members by providing a modern and more user-friendly platform. This focus on a more robust and positive user experience follows the successful June redesign of its corporate website www.groovecarinc.com.

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Credit Union Branding Strategy: Where Should You Begin?

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success. It solidifies how your credit union is viewed by members and those you are seeking to do business with. To be memorable, your credit union needs to go beyond creating a fancy logo, as branding represents everything you stand for and all that you are offering. When your brand is at work, it conjures up a positive recognition of who you are. This includes being known for great rates, loan products and services, and member service – and the ability to help members meet their financial goals.

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