The Importance of Social Media to Your Auto Loan Portfolio

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Accommodate and Influence...Don't Lend!

The entire auto shopping experience can be very stressful for your members. With so many expensive options available, members can be overwhelmed with the experience.  They want to make the right decisions when it comes to what, where, and how they buy.

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New GrooveCar Direct Case Study Now Available!

Learn how one credit union grew their auto loan portfolio by 31%
GrooveCar Direct is pleased to announce the release of a new case study demonstrating best practices in merging its direct and indirect marketing strategies, with incremental loan growth benefits. This study, which was done in cooperation with CAP COM Federal Credit Union (CAP COM FCU), is now available to credit unions nationwide by visiting go.groovecarinc.com/capcom_casestudy
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GrooveCar Direct Announces 17 New Credit Union Partnerships

137,305 New Members Now Access Online Vehicle Buying Program and Suite of Services
GrooveCar Direct, the nation's leading online auto loan growth partner for credit unions announces 17 new partners have joined the program in Q2 2018. As members continue to perform daily tasks from the palm of their hand while on their phones, or in front of their computers, credit unions find the online buying program a perfect complement to meet members' needs. Members now spend over 46 percent of their time researching online (1) with third-party sites most used by 78 percent of car shoppers (2). These statistics, along with the delivering of loan growth results to partners, fuels the program's popularity. Credit unions are eager to find new ways to remain relevant with members during the vehicle buying process, the GrooveCar Direct program accomplishes this. The research and buying trends demonstrate that the need to be online, has never been stronger.
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Got summer on your mind? Make room for next year’s strategy!

by ROBERT O'HARA, GROOVECAR

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