GrooveCar Direct Partners with 15 New Credit Unions in Q4 2018

GrooveCar Direct, the nation's leading online auto loan growth partner for credit unions, announces 15 new program partners in Q4 2018. Joining the program in Q4 2018 are:

GrooveCar Direct introduces redesigned auto shopping website!

New design elements provide a seamless auto shopping experience

GrooveCar Direct, the nation’s leading resource for online auto research and shopping, is excited to announce the redesign of the homepage for its credit union partners. The new design, found at www.groovecar.com, streamlines the auto shopping process for its members by providing a modern and more user-friendly platform. This focus on a more robust and positive user experience follows the successful June redesign of its corporate website www.groovecarinc.com.

Credit Union Branding Strategy: Where Should You Begin?

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success.

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success. It solidifies how your credit union is viewed by members and those you are seeking to do business with. To be memorable, your credit union needs to go beyond creating a fancy logo, as branding represents everything you stand for and all that you are offering. When your brand is at work, it conjures up a positive recognition of who you are. This includes being known for great rates, loan products and services, and member service – and the ability to help members meet their financial goals.

GrooveCar Direct adds 15 Credit Unions to Car Buying Program in Q3

Platform connects members and increases auto loan portfolios!

Credit Unions Are Poised to Succeed with Auto Leasing in 2019

by ROBERT O'HARA, GROOVECAR