Credit Union Branding Strategy: Where Should You Begin?

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success.

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success. It solidifies how your credit union is viewed by members and those you are seeking to do business with. To be memorable, your credit union needs to go beyond creating a fancy logo, as branding represents everything you stand for and all that you are offering. When your brand is at work, it conjures up a positive recognition of who you are. This includes being known for great rates, loan products and services, and member service – and the ability to help members meet their financial goals.

The Importance of Social Media to Your Auto Loan Portfolio

Applying sophisticated campaigns to grow auto loans is a powerful way to both educate and engage the member.

GrooveCar Direct Announces 10 New Credit Union Partnerships in Q1 2020

Digital member engagement has become more important than ever. During these unprecedented times, credit unions are quickly adapting to their member’s need to complete more of the car purchase transaction online. This includes online tools to browse inventory, build vehicles within budget, and apply for financing, all from the comfort and safety of their own homes.

GrooveCar Direct Announces 15 New Credit Union Partnerships in Q4 2019

The leading program for credit union member engagement continues to grow!

GrooveCar Direct Announces 17 New Credit Union Partnerships in Q3 2019

Over 350 credit unions have joined the GrooveCar Direct program nationwide!