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GrooveCar Direct

Promotional graphic for Toro Credit Union's GrooveCar Direct case study, highlighting $250K+ in funded loans through the partnership

Toro Credit Union’s GrooveCar Direct Success

With just 20 car shopping leads from GrooveCar Direct, Toro Credit Union funded over $251K in loans — including auto, personal, and even home equity. See how deeper digital engagement led to lasting member relationships and strong ROI.

Green keyboard key with car icon symbolizing digital and omnichannel auto shopping experience for credit union members.

The Power of Omnichannel Car Shopping for Credit Unions

Modern car shoppers expect a seamless digital car buying journey—moving effortlessly between online, in-branch, or on-the-lot experiences. Credit unions that embrace an omnichannel approach with platforms like GrooveCar Direct can boost auto loan growth, retain financing in-house, and deliver the connected experience today’s members demand.