GrooveCar Direct - The leading organic auto loan growth solution for credit unions.

"We have seen an increase of 31% of financing for members' auto loans since the program started"


Chief Lending Officer
$1.9 Billion Assets


GrooveCar Direct is the leading organic auto loan growth solution for credit unions. Our customizable auto-buying platform enhances our partners' ability to secure loans while offering the value and guidance their members seek.

Is your credit union driving organic loan growth using low rates? Rate alone is not enough. Your members are shopping online for their next vehicle; provide them with everything they expect served alongside your supplementary products and financing, and reap the rewards of increased loans and cross-sell opportunities.

Our diverse integration of dealer and credit union best practices along with guidance on consumer behavior is what drives our loan growth strategy and profitable product marketing. Plus, the GrooveCar Direct program is easy to implement and completely scalable to your needs.

Let our team of automotive retail and credit union industry professionals customize and build an effective loan growth solution for your credit union. Get started today!

Average time consumer spends researching

14 Hours


4 Months

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Maintain your presence throughout the entire auto buying process

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Connect with your members before they visit the dealership

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Capture more auto loans purchase and refinance with existing members

Our credit union partners see the value in having a program to offer more to members beyond rate. The GrooveCar platform allows you the ability to reach and engage your members throughout the entire auto purchase journey.

We've partnered with over 350 credit unions. Come see for yourself why GrooveCar is the right choice! Schedule your 15-minute demo today and start closing more loans.

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