How Digital Car Shopping Can Strengthen Gen Z Loyalty
Gen Z expects fast, intuitive digital experiences. Credit unions can turn online car shopping into a loyalty-building, transparent, member-focused journey.
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GrooveCar Spotlight: Kaitlyn Vassallo, Dealer Relationship Manager
Kaitlyn Vassallo serves as a Dealer Relationship Manager at GrooveCar, serving auto dealers in the 4 Boroughs and Hudson Valley regions of New York.
Why GrooveCar Direct is a Must for Credit Unions Competing in Auto Lending
Learn how GrooveCar Direct helps credit unions compete in auto lending by simplifying dealer relationships, keeping members engaged, and maximizing loan growth.
GrooveCar Spotlight: Josie Livingston, Customer Success Manager
Since 2021, GrooveCar Direct Customer Success Manager Josie Livingston has helped credit unions launch and grow their car shopping programs. She creates tailored strategies, ensures smooth onboarding, and provides ongoing marketing support to drive member engagement and loan growth, while building strong relationships nationwide.
GrooveCar Spotlight: Frank Rinaudo, National Director, Dealer Relations
Frank Rinaudo joined GrooveCar in 2002 and now serves as National Director, Dealer Relations, leading a high-performing sales team across multiple markets nationwide.
GrooveCar Spotlight: Kelsey Jackson, Dealer Relationship Manager
Kelsey Jackson joined GrooveCar in 2024 as a Dealer Relationship Manager and quickly became a trusted resource for Michigan franchise and independent dealers.
The Power of Omnichannel Car Shopping for Credit Unions
Modern car shoppers expect a seamless digital car buying journey—moving effortlessly between online, in-branch, or on-the-lot experiences. Credit unions that embrace an omnichannel approach with platforms like GrooveCar Direct can boost auto loan growth, retain financing in-house, and deliver the connected experience today’s members demand.
The Anatomy of Credit Union Email Marketing: Building Impactful Campaigns
Learn how credit union email marketing drives results. Full Tank Creative offers strategies on subject lines, storytelling, CTAs, and campaign success.
Effective Credit Union Marketing: Our Top 5 Tips
When it comes to credit union marketing, we’ve seen it all. Explore our top 5 tips for effective credit union marketing, and start increasing member engagement.