GrooveCar Direct, the nation's leading online auto loan growth partner for credit unions, announces 15 new program partners in Q4 2018. Joining the program in Q4 2018 are:

  • AmeriCU Credit Union, Rome, NY, with assets of $1.6 billion, serving 132,707 members
  • Army Aviation Center FCU, Daleville, AL, with assets of $1.3 billion, serving 112,226 members
  • County Educators FCU, Roselle Park, NJ, with assets of $99 million, serving 10,645 members
  • Enrichment FCU, Oak Ridge, TN, with assets of $494 million, serving 43,577 members
  • Fontana FCU, Fontana, CA, with assets of$14 million, serving 1,797 members
  • HAR-CO FCU, Bel Air, MD, with assets of $186 million, serving 15,392 members
  • InFirst FCU, Alexandria, VA, with assets of $171 million, serving 11,333 members
  • Missouri Valley FCU, St. Peters, MO, with assets of $37 million, serving 4,733 members
  • Nymeo FCU, Clarksburg, MD, with assets of $269 million, serving 23,083 members
  • Proponent FCU, Nutley, NJ, with assets of $476 million, serving 25,120 members
  • Riverfront FCU, Reading, PA, $171 million in assets, serving 21,006 members
  • Saint Vincent Erie FCU, Erie, PA, with assets of $15 million, serving 2,197 members
  • Show-Me CU, Mexico, MO, with assets of $27 million, serving 3,247 members
  • Superior Savings CU, Massillon, OH, with assets of $21 million, serving 2,673 members
  • Trademark FCU, Augusta, ME, with assets of $90 million, serving 8,230 members

The GrooveCar Direct program represents the latest in financial technology, providing credit union partners with valuable insights on what their members are researching when looking to purchase a car. The customized auto-buying program allows members to research inventory by desired monthly payment, locate vehicles listed for sale, comparison shop different models, discover used car values and locate local dealerships. Access to these insights is a gamechanger for credit unions according to Robert O’Hara, VP Strategic Alliances at GrooveCar. He states, “Credit unions can now offer relevant content along the auto shopping process, while connecting to existing members like never before.”

When members begin the auto shopping process, they are spending an average of 108 days in market to purchase a vehicle1. This time is crucial for the credit union to engage and connect with these members. With GrooveCar Direct, credit unions can now reach their members throughout the entire auto shopping process, providing an enriched and trusting experience. As a result, credit unions are deepening their relationships with existing members, while providing an enhanced member experience.

 

1Cox Automotive, 2018

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