Over 300,000 new members now have access to online auto buying
HAUPPAUGE, NY (Oct. 20, 2017) – Credit union members are hitting the Internet for car research and auto shopping information nearly 4 months before ever stepping foot in a dealership. This includes upwards of 90% of consumers preferring to shop from the palm of their hand, or from home. This is how the vehicle shopping process in the new millennial happens. Without an online auto buying resource, a credit union will reduce its ability to service members. “GrooveCar puts the platform in the hands of members, literally. Shop from any place at any time. Credit unions on the program realize 82% of members do their research through third party sites. Without offering an auto buying service, credit unions risk missing out on auto loan growth opportunities,” states Robert O’Hara, Vice President of Strategic Alliances, GrooveCar Inc.
The GrooveCar program makes it convenient for a credit union to get started. All the tools come with the program such as features to engage members that will develop more auto loans. In the Q3 2017, GrooveCar has had 25 new credit unions join the program. “We are thrilled to welcome them onboard and begin servicing their members. With our marketing support programs, the message gets broadcast out to members through email marketing, social media engagement and digital exposure,” explains O’Hara. This is in addition to the built-in lead generation tools found on the website that provides credit unions the ability to know immediately what the member needs and is looking for.
Joining the program includes: CFCU Community CU, NY with assets of $1 billion serving 68,839 members; Collegedale CU, TN with assets of $43 million serving 5226 members; Holston Methodist FCU, TN with assets of $14 million serving 2302 members; New Horizons CU, OH with assets of $38 million serving 5348 members; Lifetime FCU, TX with assets of $40 million serving 3688 members; Beacon FCU, TX with assets of $152 million serving 17,206 members; Pioneer West Virginia CU, WV with assets of $195 million serving 17,341 members; St. Mary’s & Affiliates CU, WI with assets of $33 million serving 3913 members; Members Financial CU, TX with assets of $40 million serving 5303 members; Riverview CU, OH with assets of $60 million serving 5465 members; MPD Community CU, TN with assets of $27 million serving 2997 members; LCE Federal Credit Union, OH with assets of $38 million serving 5067 members; SCE FCU, CA with assets of $680 million serving 52,927 members; First New York FCU, NY with assets of $325 million serving 31,371 members; First Central CU, TX with assets of $81 million serving 14,155; Buckeye State CU, OH with assets of $81 million serving 16,363 members; Hockley County School Employees CU, TX with assets of $31 million serving 3054 members; Steel Valley FCU, OH with assets of $27 million serving 5375 members; Metro Medical CU, TX with assets of $74 million serving 7240 members; North Shore FCU, MN with assets of $158 million serving 9383 members; Prairie FCU, ND with assets of $123 million serving 7772 members; Baylor Health Care System CU, TX with assets of $73 million serving 5608 members; Texoma Community CU, TX with assets of $127 million serving 14,583 members; Chabot FCU, CA with assets of $70 million serving 2045 members; and Scott & White Employees CU, TX with assets of $45 million serving 5490 members.