HAUPPAUGE, N.Y.–GrooveCar Direct, an auto buying resource for the nation’s credit union industry, said it has partnered with with ADP Federal Credit Union, Roseland, NJ and Members Credit Union, Cos Cob, Conn.
“We are thrilled to provide the means of aligning members of these credit unions with a superior vehicle shopping experience. More credit unions are partnering with our auto buying resource to deliver the information necessary for members to make solid auto buying decisions. Just as important is the ability of the credit unions to capture these loan opportunities. GrooveCar accomplishes this,” stated Robert O’Hara, GrooveCar Vice President of Strategic Alliances.
The GrooveCar program provides credit unions with the tools to grow from within. GrooveCar’s Everything Automotive offers members of credit unions access to: Research and comparison tools on millions of vehicles, build-out features, virtual test drives, car values, history reports and payment calculators.
“ADP selected GrooveCar as a means to capture more loan volume and to deliver added value to our members with the car shopping service,” stated Rick Herbert, Vice President, ADP Federal Credit Union, adding, “The GrooveCar staff were very helpful through the implementation process, ensuring easy setup and launch. Even post-launch, the marketing assistance provided, has been utilized to promote the service to our membership.” Organized in 1976 by employees of ADP (Automatic Data Processing, Inc.), the credit union has excess of $65 million in assets serving over 9,000 members nationwide. ADP has two offices in Roseland, NJ and Alpharetta, GA.
Groovecar said credit unions gain access to valuable data that connects them with their auto buying members before they visit the dealerships via online buying tools and targeted marketing programs by GrooveCar.
“This is accomplished by utilizing our customized mobile responsive platform that features advanced resources, tools and inventory that consumers are actively and passionately seeking before they purchase their vehicle,” the company said. “Whether it is from the comfort of their home, or on the go with their mobile device, staying connected with members, from millennials to baby-boomers, throughout the car buying process is critical to any auto loan program.”
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