As new trends emerge, which ones will help you garner the attention of members?

Augmented Reality: This is hot right now. With a little creativity, this could be a real traffic deliver method for credit unions. Using your branch location for example, a credit union could promote the offer/deal on social media but only in the branch will the offer be revealed. This is based on Pokémon Go.

The Customer Journey: Data-driven marketing will become more relied on as it can track the member’s journey. This helps to understand what members want and zero in on those areas.

Video: Not a new concept, but one in high demand. Social video engagement is going through the roof. GrooveCar provides a library of customized videos for credit unions use to promote their auto resource.

Storytelling: Tell your credit union’s story on Snapchat, Instagram stories and now YouTube has released a stories format. A great way to share moments with members and guide them. GrooveCar provides a host of social media posts that meet this format.

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