It can seem overwhelming to market to members, but it doesn’t have to be! Here are some easy to deploy programs every marketer should be running with:
Monthly Email Newsletter: With a good portion of membership not stepping foot in branches, bring the news to the member through a digital monthly newsletter. GrooveCar provides a customized newsletter Auto Talk, to help CUs reach members.
Targeted Emails: When emails are relevant to member needs the open rate increases. Keep member interests the subject matter of your email. Don’t send a millennial a home equity loan email, send them something more appropriate to where they are in their lifecycle. Try running an offer specific to your audience.
Social Media: Build awareness with your emerging members on social media. Use social media to drive interest back to your website for engagement. GrooveCar has customized social media posts that are great for this application.