Annual April promotion for New York region credit unions starts April 20th
GrooveCar, the nation's leading auto buying resource, is running its annual April Auto Sales Event starting on April 20th through April 30th. This is a great opportunity for credit union members to get the very best deal on a vehicle through their credit union and participating dealerships. Credit unions in the New York region publicize the event to over 1 million members with the message of savings on their next vehicle purchase. "This is a wonderful annual event that credit unions, members and participating dealers look forward to. This event is all about creating more sales volume and getting members into vehicles," states Frank Rinaudo, Senior Vice President, GrooveCar.

To help promote the event, GrooveCar provides its member credit unions with digital marketing materials. This helps drive attention to the event which is promoted on each of the credit union's websites. A special promotion page on the auto buying platform contains all the information on this special sale and advertises a coupon good for $4 over invoice pricing on new vehicles, or $400 off pre-owned vehicles at participating dealerships in the region. "This is a terrific way for the credit union and dealerships to build member relationships and auto loan business. Each year we receive very positive feedback from all the parties participating," explains Rinaudo.

Credit unions participating in the auto sale event include: Teachers FCU, Hauppauge, NY; Island FCU, Hauppauge, NY; Nassau Financial FCU, Westbury, NY; ABE FCU, New York, NY; People's Alliance FCU, Hauppauge, NY; Ocean Financial FCU, Oceanside, NY; Bay Ridge FCU, Brooklyn, NY; and Winthrop University Hospital Employees FCU, Mineola, NY.

The April Auto Sales Event is one of two annual events GrooveCar helps credit unions promote. Each event is designed to generate exposure for the credit union's auto loan program and vehicle offerings at participating dealerships. In addition to the online resources and specific collateral marketing support materials, the GrooveCar program provides a concierge auto buying service that personalizes the buying experience for the member. "The concierge program is a unique service that helps members with every detail during the purchase process. Our staff is well-versed in all aspects of auto buying and will provide members with information and assist in completing the paperwork process. In most instances members just have to show up at the dealership and pick up the keys," says Rinaudo.

For more information on the sale, visit any one of the credit unions listed above, or visit

*Savings certificate good at participating dealerships.
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