Credit union members receive savings off their next vehicle purchase
HAUPPAUGE, N.Y. - Oct. 9, 2017 - During GrooveCar's Ultimate Year-End Auto Sales Event,it's all about passing the savings onto credit union members. During the sale members will receive fantastic pricing on autos from October 20th to 30th. Long Island area credit unions are offering a $300 savings certificate, off the member's best deal, from participating dealerships. "This is our annual sale and credit unions are pulling out all the stops during this promotion period. Each year excitement builds for credit unions, area dealerships who have an extra incentive to move end of the year inventory, and members who benefit from all the savings," explains Frank Rinaudo, Senior Vice President of GrooveCar Inc.
Fall is traditionally the best time of year to purchase a new vehicle and it is the busiest. "Dealerships are looking to clear inventory to make room for new models, and are very motivated to sell," states Rinaudo. GrooveCar conducts sales to provide the best value to our partners and their clients: the credit union, dealership and member. "We are in the business of facilitating the car purchase transaction between three parties, and these sales are an effective means to capitalize on those relationships."
Delivering the best deal on auto loans and vehicles from participating dealerships is what this sale is all about. It comes as no secret that buyers prefer to get their loans directly from credit unions with auto loan rates 21% below the industry average. The auto sale is a great reminder for members to look towards their credit unions for remarkable benefits. Credit unions are rewarding members with that extra savings obtained during these 10 days.
There is a trend towards more auto consumers looking to credit unions for loans because of the exceptional value, this best kept secret among members is now out. Credit union membership in the U.S. is rapidly growing with 4.6 million new members joining the ranks in the first half of 2017. GrooveCar reaches nearly a million members in the region during its auto sale, dealerships are more than ready to service the influx of potential buyers.
The GrooveCar program is customized for credit unions with marketing support materials to educate and inform members on the auto buying process; this helps members make the best decisions possible. In addition to running the sale with the credit unions and auto dealerships, GrooveCar provides all the tools needed to make the sale a success. "We begin planning this sale months in advance, working with our credit union partners on the right messaging they need to reach the member," Rinaudo remarks.
GrooveCar's member service representatives work with the dealerships and members to make sure everyone's needs are met, right down to having the right paperwork. Keeping credit unions informed of member activities, closing auto deals and helping members get the best pricing are incorporated into the program. The process may start online, but it ends with a happy member driving home in the vehicle of their dreams.