HAUPPAUGE, N.Y.—GrooveCar has developed a webinar series to assist its partners with targeting key demographics to increase loan portfolios.

The first webinar in the series, How to Connect with Millennials to Ensure Auto Loan Growth, starts Oct. 6. Attendees will review a step-by-step approach to reaching and serving their growing Millennial membership.

“The webinars are free and open to all credit unions. This will be the first in a year-long series designed to target growth areas for credit unions,” said Robert O’Hara, vice president of strategic alliances, GrooveCar. “The webinar will review ways a credit union can engage with this valuable member population. We will discuss the impacts of technology and transportation choices have had on this population. More importantly we will discuss the steps to take to build strong relationships with this group.”

Credit unions are in a unique position to serve this demographic with all their financial needs versus traditional banking sources, O’Hara said.

“The Millennial member will have a lot of financial influence on the credit union, greater than any other generation. The webinar will delve into the driving forces behind this phenomenon as well as the necessary steps to take, to become part of their world,” said O’Hara.

GrooveCar said it has created specific support products for its auto-buying resource directed at this growth market to place the credit union “in the path of its Millennial member. In order to serve this group, a credit union needs to understand how to market to them. This is a very comprehensive webinar that will provide those in attendance with the tools to apply to their business practices right away. A copy of the webinar will be available to all those attending, as a resource for future guidance,” O’Hara added.

For more information or to sign up for the webinar, go to  http://www.groovecarinc.com

As cited in:

CU Today



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