HAUPPAUGUE, N.Y.—GrooveCar will host a webinar on auto loan growth titled “Engage Your Members and Close More Loans” on Wednesday May 10, at 2 p.m. EST.

 According to the company, the webinar will allow CUs to learn how credit unions can have greater presence online to provide guidance and influence with members during their car shopping journey.

GrooveCar said its auto buying platform provides the online tools to compete with other programs vying for a member’s attention. The webinar is being co-sponsored by CUToday.info.

 “Is your credit union staying relevant with members as they research their next financial investment? Are you only connecting with them through rate?” asked Robert O’Hara, VP-strategic alliances with GrooveCar. “Learn how an online auto buying resource can be the strategy your credit union is looking for to close more loans.”

 Many credit unions struggle with how to promote their auto loan product, GrooveCar said, and the webinar will address being relevant with the car shopping member and how to align a CU’s message with its needs. According to GrooveCar, the Internet was the number-one information source for vehicle research and buying in 2016, and 60% of website traffic can be traced to mobile users. How can credit unions take advantage of these trends?

 “The answer is to create an online and mobile buying experience to cover all the purchasing touch points,” GrooveCar said.

 The webinar will cover strategies into how credit unions are positioned to service members and provide them with the specific and localized information they are looking for.

 For info: www.groovecarinc.com, or directly: SIGN UP HERE

 As cited in:

CU Today

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