Fusion Auto Finance and GrooveCar, both leaders in the credit union space that have partnered with over 350 credit unions to date, announced today the launch of their new marketing product, Full Tank Creative.
Full Tank Creative provides digital and traditional marketing services through a budget-friendly, annual subscription package that’s tailored to each credit union’s growth and retention goals. This model allows credit unions to realize the full benefits of a marketing team without the cost of training and hiring additional employees. Full Tank’s services include:
- Social media management
- Email marketing campaigns
- Promotional videos
- Online reputation management
As part of each subscription package, Full Tank provides unmatched support and performance tracking to help credit unions make data-driven decisions.
At launch, Full Tank Creative is proud to welcome its first two partners to the program:
- Saint Vincent Federal Credit Union, based in Erie, PA, with assets of $18.6 million, serving 1,963 members
- CUSA Federal Credit Union, based in Covington, LA, with assets of $34 million, serving 2,999 members
“We have collaborated with credit unions for the past 20-plus years in growing their auto loan portfolio through direct and indirect solutions, which includes our marketing expertise in employing best practices to effectively engage their members. During that time, we collected valuable feedback regarding their wants and needs in relation to marketing all their products and services, along with the challenges they face, specifically timing and resources,” shared Rob O’Hara, Director of Credit Union Relations at GrooveCar. “We are really excited to launch Full Tank Creative, where we will remove these challenges by providing our credit union partners with custom marketing strategies focused on story-driven content that will connect with their members, increase awareness, and improve their products-per-member ratio.”
Full Tank is now scheduling demos with credit unions that are interested in learning more. To schedule your demo today, click here for more information.