HAUPPAUGE, N.Y.—GrooveCar announced it is holding its annual 10-day auto promotion for Long Island credit union partners.
The event, now in its 15th year, delivers exceptional auto buying opportunities, a $300 auto savings coupon for use at participating dealerships and $1 over invoice pricing for members, GrooveCar stated. “This is a great time of year for our Long Island credit union partners to promote their auto buying resource to members. Dealerships on the program look forward to getting members into new or pre-owned vehicles,” said Frank Rinaudo, SVP of GrooveCar. “Dealerships are making room for 2017 inventory and our credit unions are tapping into this end-of-the year sales surge on behalf of their members.”
The event runs October 14-24, and is open to almost one-million Long Island credit union members and their families.
“Each year the event draws more and more members through exceptional value and service provided by both the credit union and the dealerships. It’s a great way to bring everyone together for an end-of-the-year sale,” explained Rinaudo.
Credit unions participating in the auto event include: Teachers FCU, NEFCU, Island, Nassau Financial, Oceanside Christopher, Winthrop University Hospital Employees, ABE FCU, Peoples Alliance and Northwell FCU. The sale is also extended to a member’s family.
In addition to promoting great savings on new and pre-owned vehicles, another purpose for the sale is to promote the benefits of credit union financing, GrooveCar explained.
“Credit unions offer exceptional value on many financial services. Auto loan financing has increased in popularity because credit unions are known for their lower rates and quick loan approval process,” GrooveCar said. “Each year, participation in the annual sale grows as more and more members are witnessing the great values present in their credit union. The excitement of the sale provides an opportunity for credit unions to educate members about auto financial products, the online resource and the ability to generate more loans.”
Credit unions on the GrooveCar program are provided with customized marketing support materials for use in messaging and engaging the members.
“We prepare collateral materials to increase engagement with members over the marketing channels. This includes video marketing, digital and social media messaging and traditional advertising,” said Eric Budzinski, AVP-marketing, GrooveCar