HAUPPAUGE, NY (September 29, 2015) — GrooveCar, the nation’s online vehicle shopping resource for credit unions and their members will be exhibiting at the 81st Annual Meeting & Convention of the New Jersey Credit Union League (NJCUL) on October 4-5, 2015, at Harrah’s Conference Center, Atlantic City. “GrooveCar will be exhibiting and meeting with credit unions to discuss how credit unions can grow their auto loan portfolio with their existing members,” stated Robert O’Hara, Vice President of Strategic Alliances, adding, “Our unique online auto buying platform will help credit unions reach members with automotive resources they are looking for when they are in the market to purchase a vehicle. We deliver tools and resources to satisfy the members’ needs and wants during the research phase, leading to countless engagement opportunities which will then naturally lead to an increase in their portfolio.”
While the majority of members come in contact with their credit unions in a variety of ways, one of the most enduring impressions will be through the website. “Websites are often the first line of communication with members and its most powerful sales tool. GrooveCar helps credit unions tap into that power with an auto buying component delivering inventory search tools, articles, reviews, driving tips and customized credit union messaging along with on-going marketing support,” explained O’Hara.
The automotive industry is experiencing exponential growth with many industry specialists pointing to a year that will see over $1 trillion in auto loans and leases. To help de-mystify these numbers and get into the game, GrooveCar will provide one-on-one consultations during the convention. “In less than a 15 minutes, GrooveCar can present credit unions with a customized platform that focuses on member engagement and how to drive results,” stated O’Hara. The GrooveCar automotive online resource is mobile responsive and a credit union can be live within less than one week’s time with very little effort on the credit union’s behalf.
Now in its 81st year, the NJCUL provides a forum for local credit unions and service providers to gather. Over 50 credit unions will be represented and 408 registered attendees expected.
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