Stay relevant with auto shopping members and increase loan volume

 Hauppauge, New York (May 8, 2017)—GrooveCar, the nation’s leading auto buying resource for credit unions, announces a webinar opportunity to address auto loan growth entitled, Engage Your Members and Close More Loans, on Wednesday May 10, at 2PM EST. Learn how credit unions can have greater presence online to provide guidance and influence with members during their car shopping journey. The GrooveCar auto buying platform provides the online tools to compete with other programs vying for a member’s attention. “Is your credit union staying relevant with members as they research their next financial investment? Are you only connecting with them through rate? Learn how an online auto buying resource can be the strategy your credit union is looking for to close more loans,” explains Robert O’Hara, Vice President of Strategic Alliances, GrooveCar.


The GrooveCar webinar will address some key findings such as, “Most consumers are researching cars online, be the place they are looking towards to find what they need in one place. Understand the latest online engagement tools and the power behind your auto loan message,” according to O’Hara. Many credit unions struggle with how to promote their auto loan product, this webinar will address being relevant with the car shopping member and how to align your message with their needs. They are researching on sites about the car they will eventually be purchasing, the GrooveCar platform will provide them with the information they desire directly from a reliable source, their credit union.  


The internet was the number one information source for vehicle research and buying in 2016, and 60 percent of website traffic can be traced to mobile users. How can credit unions take advantage of these trends? The answer is to create an online and mobile buying experience to cover all the purchasing touch points. The webinar covers strategies into how credit unions are positioned to service members and provide them with the specific and localized information they are looking for. The time is right for credit unions to learn about how easy and affordable it is to provide an information resource to address not only car buying interests of members, but other services as well.

 The webinar is scheduled for Wednesday, May 10th at 2pm EST, and will focus on the what your auto shopping members are doing and how your credit union can play a significant role during the purchasing process and build revenue. The webinar is sponsored by CU Today, the credit union community’s source for news, information, discussion and much more! Visit them at:

 Learn what is driving commerce through this channel. As with previous webinars, GrooveCar is thrilled to provide a 30-minute learning forum to increase loan growth and member engagement. To learn more, sign up here.

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