Credit Union Branding Strategy: Where Should You Begin?

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success. It solidifies how your credit union is viewed by members and those you are seeking to do business with. To be memorable, your credit union needs to go beyond creating a fancy logo, as branding represents everything you stand for and all that you are offering. When your brand is at work, it conjures up a positive recognition of who you are. This includes being known for great rates, loan products and services, and member service – and the ability to help members meet their financial goals.

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GrooveCar Direct adds 15 Credit Unions to Car Buying Program in Q3

Platform connects members and increases auto loan portfolios!

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Credit Unions Are Poised to Succeed with Auto Leasing in 2019

by ROBERT O'HARA, GROOVECAR

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Credit Unions Respond to Car Buyers’ Behaviors

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The Importance of Social Media to Your Auto Loan Portfolio

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