A Shifting Mindset to Auto Loan Engagement

When is an auto loan not about the loan? It’s no riddle, the answer is simple: When it's just about the car. Universally, members have a positive reaction to the car they are buying, and a negative reaction to the loan. Even if the rate is low and the terms are great, the thought of parting with money or getting into debt can be a painful one. However, when a member is wrapped up in the good feelings of buying their dream car, they feel more positive about going through the auto loan process.  Therefore, if a member is fixated on price, it’s best to turn their attention elsewhere.

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Got summer on your mind? Make room for next year’s strategy!

by ROBERT O'HARA, GROOVECAR

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GrooveCar Releases White Paper on Driving Loan Growth and Interactive Member Engagement

Empowering members with online auto buying and going beyond rate

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6 Steps To Boost Auto Loans

When it comes to auto loan promotions, credit unions can no longer turn to the same annual marketing strategy, claims one expert.

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GrooveCar Demonstrates Online Auto Buying Practices at NYCUA Conference

Annual meeting is a time to reconnect and recharge with Credit Unions!

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