Understanding Engagement and Your Members’ Auto Buying Journey

When you rest, you rust. This could also apply to the strategy of getting members into new vehicles. The needs of members during their vehicle buying journey continues to change. What worked a few years ago to get members to obtain auto loans, is most likely not doing the job today. The same tired old approach is rusty at best. It’s time to put a fresh face on engagement efforts. Being part of the solution for members to purchase a new vehicle from start to finish, will require the credit union to be there, for the member, at each step.

Read more

Marketing Programs Your Credit Union Can Do…Right Now!

It can seem overwhelming to market to members, but it doesn’t have to be! Here are some easy to deploy programs every marketer should be running with:

Read more

Engaging Members on Your Auto Resource

By Robert O’Hara, Vice President of Strategic Alliances, GrooveCar Inc.

Read more

Is Your Auto Resource Doing The Job?

By: Robert O'Hara, VP Strategic Alliances, GrooveCar & CU Xpress Lease

Read more

Is Your Credit Union Connecting with Members Online for Auto Buying? Why Not?

By: Robert O'Hara, VP Strategic Alliances, GrooveCar & CU Xpress Lease

Read more
Move To Top