The Importance of Branding & White Labeling

White labeling is when a product or service that is produced by one company is rebranded by another company for its own use or distribution. White label branding is often used for mass-produced generic goods including electronics, food products, software packages, and web applications. The idea behind it is that companies use white label products to enhance their successful brand, being able to offer a product/service without having to invest in creating the technology and infrastructure itself. Attaching a familiar brand to an unfamiliar product is a great way to gain the trust of loyal customers of that brand.

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GrooveCar Direct Announces 17 New Credit Union Partnerships

137,305 New Members Now Access Online Vehicle Buying Program and Suite of Services
GrooveCar Direct, the nation's leading online auto loan growth partner for credit unions announces 17 new partners have joined the program in Q2 2018. As members continue to perform daily tasks from the palm of their hand while on their phones, or in front of their computers, credit unions find the online buying program a perfect complement to meet members' needs. Members now spend over 46 percent of their time researching online (1) with third-party sites most used by 78 percent of car shoppers (2). These statistics, along with the delivering of loan growth results to partners, fuels the program's popularity. Credit unions are eager to find new ways to remain relevant with members during the vehicle buying process, the GrooveCar Direct program accomplishes this. The research and buying trends demonstrate that the need to be online, has never been stronger.
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Got summer on your mind? Make room for next year’s strategy!

by ROBERT O'HARA, GROOVECAR

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GrooveCar Releases White Paper on Driving Loan Growth and Interactive Member Engagement

Empowering members with online auto buying and going beyond rate

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6 Steps To Boost Auto Loans

When it comes to auto loan promotions, credit unions can no longer turn to the same annual marketing strategy, claims one expert.

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