While auto loans often hold a prominent share of a credit union’s overall portfolio, some credit unions make the mistake of viewing indirect financing, leasing, and direct lending as entirely separate programs. This misconception makes it difficult for credit unions to keep up with member expectations and effectively capture auto loans. In order to maximize the number of auto loans, credit unions need to actively unify all three programs, which in turn will provide members a unique experience that exceeds expectations.
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HAUPPAUGE, N.Y. – GrooveCar Direct, the nation's leading platform for credit union member engagement and direct auto loan growth, announced that 2018 was another year of significant growth as it surpassed 300 credit union clients across 36 states. The program welcomed 65 new credit unions in 2018, a 33% YOY increase in credit union clients. New credit union partners had a combined asset size of $12 billion, an average asset size of $186 million each. They also contributed an additional 1.1 million members to the program, an average membership of 17,850 members.
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GrooveCar Direct, the nation's leading online auto loan growth partner for credit unions, announces 15 new program partners in Q4 2018. Joining the program in Q4 2018 are:
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Imagine your credit union as an NFL team playing in the harsh competition of the Super Bowl. It’s the 4thquarter and the game is tied. The world is watching. Everything you do is magnified. Your successes are amplified, but on the flipside, your mistakes are never forgotten. The same goes for member engagement and customer service at your organization.
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New design elements provide a seamless auto shopping experience
GrooveCar Direct, the nation’s leading resource for online auto research and shopping, is excited to announce the redesign of the homepage for its credit union partners. The new design, found at www.groovecar.com, streamlines the auto shopping process for its members by providing a modern and more user-friendly platform. This focus on a more robust and positive user experience follows the successful June redesign of its corporate website www.groovecarinc.com.
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