Get The Most Bang for Your Buck

As the end of the year is approaching, many credit unions have little remaining in their marketing budget. However, there are some great low cost, quick, and effective marketing initiatives that credit unions can employ to make the most out of the final days of 2018.

Credit Unions Respond to Car Buyers’ Behaviors

Taking the car-buying process to the member using services like GrooveCar.

The Importance of Social Media to Your Auto Loan Portfolio

Applying sophisticated campaigns to grow auto loans is a powerful way to both educate and engage the member.

A Shifting Mindset to Auto Loan Engagement

When is an auto loan not about the loan? It’s no riddle, the answer is simple: When it's just about the car. Universally, members have a positive reaction to the car they are buying, and a negative reaction to the loan. Even if the rate is low and the terms are great, the thought of parting with money or getting into debt can be a painful one. However, when a member is wrapped up in the good feelings of buying their dream car, they feel more positive about going through the auto loan process.  Therefore, if a member is fixated on price, it’s best to turn their attention elsewhere.

The Importance of Branding & White Labeling

White labeling is when a product or service that is produced by one company is rebranded by another company for its own use or distribution. White label branding is often used for mass-produced generic goods including electronics, food products, software packages, and web applications. The idea behind it is that companies use white label products to enhance their successful brand, being able to offer a product/service without having to invest in creating the technology and infrastructure itself. Attaching a familiar brand to an unfamiliar product is a great way to gain the trust of loyal customers of that brand.