What Yanny and Laurel Says About Credit Union Messaging

I’m sure that you’ve heard the viral debate about Yanny and Laurel. If you haven’t, then quickly Google it. This short audio clip has exploded over the past week or so and has completely puzzled the world. What did you hear? Yanny or Laurel?

Serving the Community with Sales Events in April

By Eric Budzinski, AVP GrooveCar, Powered by Fusion

Credit Union News

• Collegedale Credit Union (Collegedale, TN)promotes the auto buying resource during the HOLD message, where it discusses all the great features members should be aware of.

How Your Online Presence Helps Your Offline Activities

Did you know car buyers spend 59% of their time dedicated to shopping online during their journey for a new vehicle? That’s a lot of time online. How are you capturing their interest during this time? Your auto buying resource is working, even when your credit union is not open. The peak time for auto buyers to research online is 8PM. It’s comforting to know while your members are shopping, the auto buying platform is collecting leads and interacting with members through the various onsite tools. How are you helping to drive member interest to your resource? It’s important because there are so many choices on the internet, make sure members know about your resource. This is a great way to increase member satisfaction while growing credit union portfolios.

Trends to Watch in Digital Marketing

As new trends emerge, which ones will help you garner the attention of members?