GrooveCar Direct introduces redesigned auto shopping website!

New design elements provide a seamless auto shopping experience

GrooveCar Direct, the nation’s leading resource for online auto research and shopping, is excited to announce the redesign of the homepage for its credit union partners. The new design, found at www.groovecar.com, streamlines the auto shopping process for its members by providing a modern and more user-friendly platform. This focus on a more robust and positive user experience follows the successful June redesign of its corporate website www.groovecarinc.com.

Credit Union Branding Strategy: Where Should You Begin?

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success.

Developing a brand strategy is an essential component of marketing and a key to your credit union’s success. It solidifies how your credit union is viewed by members and those you are seeking to do business with. To be memorable, your credit union needs to go beyond creating a fancy logo, as branding represents everything you stand for and all that you are offering. When your brand is at work, it conjures up a positive recognition of who you are. This includes being known for great rates, loan products and services, and member service – and the ability to help members meet their financial goals.

Get The Most Bang for Your Buck

As the end of the year is approaching, many credit unions have little remaining in their marketing budget. However, there are some great low cost, quick, and effective marketing initiatives that credit unions can employ to make the most out of the final days of 2018.

Credit Unions Respond to Car Buyers’ Behaviors

Taking the car-buying process to the member using services like GrooveCar.

The Importance of Social Media to Your Auto Loan Portfolio

Applying sophisticated campaigns to grow auto loans is a powerful way to both educate and engage the member.