By: Robert O'Hara, VP Strategic Alliances, GrooveCar
You should be when it comes to increasing your loan portfolio. This is the time to take advantage of the auto buying business climate. GrooveCar stands ready to help you with your strategy to move forward to seize more opportunity. In my article, Looking to Capture More Auto Loans? published online at CU Times July 25, 2016, I review the many ways to tackle increasing your auto loans through dealer relationships.
Your credit union has everything it needs to succeed, yet maybe overlooking the importance of building successful relationships with local dealers. In my article I review all the things you are doing right: Auto buying resources for members, great rates and decent loan activity. I also discuss how having support for your preferred network of dealers can bring your loan activities to new heights. Without sounding like an infomercial, it’s true. You can have the best of both worlds by capturing leads from your membership as to who is in the market to purchase a car, while building a controlled environment for your members to shop for their next car. All the while collaborating with your list of preferred dealers.
Remember members are hungry for this information on researching and shopping for a vehicle, and dealerships are selling more vehicles like never before…where does your credit union fit in?
It’s all here and more: Looking to Capture More Auto Loans? as published online at CU Times.