Credit Unions Respond to Car Buyers’ Behaviors

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Accommodate and Influence...Don't Lend!

The entire auto shopping experience can be very stressful for your members. With so many expensive options available, members can be overwhelmed with the experience.  They want to make the right decisions when it comes to what, where, and how they buy.

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New GrooveCar Direct Case Study Now Available!

Learn how one credit union grew their auto loan portfolio by 31%
GrooveCar Direct is pleased to announce the release of a new case study demonstrating best practices in merging its direct and indirect marketing strategies, with incremental loan growth benefits. This study, which was done in cooperation with CAP COM Federal Credit Union (CAP COM FCU), is now available to credit unions nationwide by visiting
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