When you rest, you rust. This could also apply to the strategy of getting members into new vehicles. The needs of members during their vehicle buying journey continues to change. What worked a few years ago to get members to obtain auto loans, is most likely not doing the job today. The same tired old approach is rusty at best. It’s time to put a fresh face on engagement efforts. Being part of the solution for members to purchase a new vehicle from start to finish, will require the credit union to be there, for the member, at each step.
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Understanding member satisfaction will help your credit union monitor performance. By conducting research on a regular basis, your internal team can create better ways to strategize and eliminate guess work when it comes to delivering what members are looking for.
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It can seem overwhelming to market to members, but it doesn’t have to be! Here are some easy to deploy programs every marketer should be running with:
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5 years ago
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Categories:
Blog
By: Robert O'Hara, VP Strategic Alliances, GrooveCar & CU Xpress Lease
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5 years ago
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Categories:
Press
Stop relying on rates and rates alone to drive auto loan growth. It’s a big world out there so make the message clear for members: The fast track to driving a vehicle is through you. Sound simple enough? It can be. However, as much as members love and want to do business with you, the competition and barrage of messaging from banks to auto dealers is hard to ignore. Cutting through the communications clutter to do battle for your member’s business, is a contest you must be ready to win.
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