State of Auto Lending 2017

Rob O'Hara, VP Strategic Alliances for GrooveCar, sits down with Mike Lawson and CUBroadcast to discuss the state of auto lending at GAC 2017.

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GrooveCar Releases New Marketing Program for Credit Union Partners

 

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Growth Opportunities at the CUNA GAC

By: Robert O'Hara, VP Strategic Alliances, GrooveCar & CU Xpress Lease

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Create a memorable mobile buying experience for members

Nearly 60 percent of website traffic can be traced to mobile devices. Mobile is taking over and it’s not enough to market exclusively for desktop devices. By excluding mobile, a significant portion of your members will never be reached. In 2016, retail mobile sales increased by 43%. This is a very important consideration for all credit union marketing programs, especially those who place an emphasis on auto lending. Let’s face it: mobile marketing is here to stay and it’s time to increase your engagement activity on this channel.  

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GrooveCar Reports It Has Expanded Partnership Opportunities

HAUPPAUGUE, N.Y.–GrooveCar said it is expanding partnership opportunities with credit unions looking to realize growth potential through direct and indirect auto lending, auto leasing and building out preferred dealer networks.

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