Combined strategies led to increased auto loan portfolios
GrooveCar credit unions reported double digit growth, or a 21% increase in 2015 over 2014, in auto loans. While a robust economy and competitive lending programs enticed members to borrow, credit unions pulled out all the stops to compete with captives and banks. Credit unions worked hard to increase market share, utilizing multiple channels to reach members. Engagement and communicating with members was a key component, playing a larger role in business development than in previous years. The combination of competitive rates, an auto buying resource coupled with enhanced dealership relations, all helped to close more deals and grow business.